Bringing People Together Through Wine
Wineup was created with a simple belief: great wine is about people, stories, and shared experiences.
Based in Hanoi, Wineup is more than a wine events company. We are a community that connects wine lovers, food enthusiasts, artists, musicians, and wineries through unique and memorable experiences. Our events are designed to be welcoming and inclusive, whether you’re taking your first steps into the world of wine or you’re an experienced enthusiast looking to discover something new.
Our Story
Wineup was built to make wine more accessible to everyone. Many people are curious about wine but often find it intimidating or difficult to explore. We saw an opportunity to create a more welcoming environment where anyone can discover and enjoy wine without pressure.
From outdoor festivals and pop up tastings to curated food pairings Wineup creates experiences where people from different backgrounds and cultures come together. Wine becomes a bridge connecting conversations friendships and memorable moments.
What We Do
Wineup designs and delivers experiences that bring wine closer to people.
Wine experiences include outdoor festivals pop up tastings and curated events that make wine social and engaging.
Wine discovery helps people explore wines from around the world in a simple and approachable way.
Brand and community connections create opportunities for wineries distributors and consumers to meet and connect directly.
Corporate and private events offer tailored wine experiences for companies teams and special occasions.
What Makes Wineup Different
Wineup is built around community first experiences that welcome everyone.
We curate unique venues across Hanoi and beyond to create memorable settings.
We connect wine brands directly with consumers through real interactions.
We collaborate with chefs artists and creatives to bring fresh perspectives to wine experiences.
We create a relaxed social environment where learning about wine feels natural and enjoyable
Our Founders
With over two decades building hospitality, food, beverage, and travel businesses across Vietnam, we bring a deep passion for hospitality, community building, and event creation.
As founders of multiple successful hospitality ventures, we combine strong commercial expertise with a keen understanding of customer experience and brand partnerships to shape Wineup into an approachable and engaging platform for exploring the world of wine.
Our mission is to build meaningful connections between wine producers, distributors, and consumers, delivering a memorable experience at every event — all in service of a larger vision: to make Wineup Vietnam’s leading wine community, one that supports wine education, introduces exciting international brands to the market, and creates unforgettable experiences that bring people together through shared passions.
Wineup Marketplace – Elevating Your Wine Journey
Evolving from our exclusive tasting events, Wineup is now a premium digital platform where you can effortlessly rediscover your favorite vintages and explore curated selections from world-renowned estates. We orchestrate a seamless transition from discovery to the comfort of your home, offering tailored privileges:
- Bespoke Online Retail & Delivery: Handled with utmost care to preserve pristine quality.
Exclusive Collections & Subscriptions: Connoisseur-grade selections tailored to your refined palate.
Corporate Gifting Solutions: Prestigious, sophisticated, and deeply memorable.
Elite Access: Priority invitations to private, high-end wine events.
Your journey of taste, curated by Wineup.
Join Wineup
Whether you are discovering your first bottle or looking for your next wine experience Wineup is here to make every moment more meaningful.
Join our events explore our wines and become part of the Wineup community.
Wineup – Bringing People Together Through Wine!