Tastin’ France 2026: Unlocking Exclusive French Wine Trade Opportunities in Vietnam

The official countdown has begun for Tastin’ France 2026, the premier annual French wine tasting and trade event hosted by Business France Vietnam under the auspices of the Embassy of France in Vietnam. Designed exclusively for wine professionals, importers, distributors, sommeliers, and hospitality leaders, this prestigious event offers a rare gateway to explore exceptional French vintages and form direct business partnerships with acclaimed French wine producers.

Whether you are expanding your commercial beverage portfolio or curating an elite wine list for fine-dining establishments, Tastin’ France 2026 is the ultimate B2B wine destination of the year.

What is Tastin’ France 2026?

Tastin’ France is a world-renowned international trade exhibition series organized globally by Business France—the national agency supporting the international development of the French economy.

In Vietnam, the 2026 edition brings together over 35 elite winemakers and negociants representing France’s most celebrated terroir. Attendees will have the opportunity to taste hundreds of fine wines and spirits, spanning famous regions such as Bordeaux, Burgundy (Bourgogne), Loire Valley, Rhône Valley, Champagne, Alsace, Languedoc-Roussillon, and Provence.

Organized by Embassy of France & Business France Vietnam

Supported by the Ambassade de France au Viêt Nam, Tastin’ France serves as a strategic bridge between French winemaking tradition and the rapidly growing Vietnamese luxury beverage market.

Key Event Highlights & Why Industry Professionals Should Attend

1. Direct Access to Iconic French Wine Regions

Explore an extraordinary diversity of flavor profiles, grape varieties, and winemaking philosophies. From delicate Pinot Noirs and complex Cabernet Sauvignons to crisp Champagnes and organic biodynamic labels, the exhibition showcases both renowned Grand Crus and boutique family estates.

2. Exclusive B2B Networking & Portfolio Expansion

Unlike consumer tasting events, Tastin’ France is tailored strictly for B2B trade delegates. Importers, F&B directors, hoteliers, and wine retailers can interact directly with vineyard owners and export directors to negotiate commercial distribution terms, request pricing structures, and secure exclusive market rights in Vietnam.

3. Market Insights & Trend Forecasting

Gain first-hand knowledge on upcoming European wine trends, organic certifications, eco-friendly packaging, and vintage performance reports directly from domain experts.

Event Schedule & Venue Information

Tastin’ France 2026 will be held across two major business hubs in Vietnam: Hanoi and Ho Chi Minh City.

Hanoi Edition

• Ngày: Wednesday, April 1, 2026

• Thời gian: 13:30 – 18:00

• Địa điểm: Grand Mercure Hanoi

• Địa chỉ: No. 9 Cat Linh Street, O Cho Dua Ward, Dong Da District, Hanoi

Ho Chi Minh City Edition

• Ngày: Friday, April 3, 2026

• Thời gian: 13:30 – 18:00

• Địa điểm: Caravelle Saigon Hotel

• Địa chỉ: 19-23 Lam Son Square, Ben Nghe Ward, District 1, Ho Chi Minh City

Registration Guidelines & Important Deadline

Due to strict capacity limits and trade verification protocols, pre-registration is mandatory for all attendees.

• Target Attendees: Wine importers, wholesale distributors, F&B managers, sommeliers, hotel procurement officers, and wine journalists.

• Hạn chót đăng ký: Friday, March 20, 2026

• Cách thức đăng ký: Scan the official QR code on the invitation flyer or submit your trade credentials via the Business France event portal.

Final Thoughts: Elevate Your Wine Business with WineUp.com.vn

As Vietnam’s premium hub for wine culture, accessories, and industry news, WineUp.com.vn strongly encourages trade professionals to secure their credentials early for Tastin’ France 2026.